Sunday, August 11, 2013

Acer To Produce More Chromebooks and Android Devices On 2014

Posted on 10 August 2013 by author

The decline of computer sales has had a huge impact on numerous companies as more and more consumers are choosing tablets over desktops. Apple has been bearing the brunt of the blame for this phenomena so it comes as no surprise that Acer?s plan for 2014 is to minimize its dependency on Windows products and instead focus on coming out with more Android devices and Chromebooks.

In a recent discussion with investors, Acer Chairman J.T. Wong announced that the company is working on increasing its non-Windows devices to combat the alarming slump in sales of conventional PCs. Acer has projected that 10-12% of its sales revenue for 2013 will come courtesy of its Chromebooks (which accounts for 3% of its sales) and other Android devices. In the meantime, the goal is to increase its revenue from these devices by 30% by 2014 to get Acer?s fortunes back on stable footing. To do this, Wong says the company has to be smarter in their production of smart phones and tablets and to amp up its Chromebook offerings.

However, Acer has no intentions of cutting off ties with Microsoft and insists that the relationship between the two companies is still going strong. But?Wong did point out that Microsoft has the unenviable job of trying to re-establish the lost confidence of PC users. The news about the integration of new Intel Haswell chips and the release of Windows 8.1 might just be what Microsoft needs to make Windows devices more attractive again.

(source)



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Tags: Acer, android, chromebook

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